The world that we live in today was dominated by technology, the internet,… Marketing also affected by that trend. Follow that the e-Communication term was created, that term includes any tool which will become the future of marketing industry such as online PR, Online partnership, Viral marketing, Opt-in e-mail, Interactive ads, Search marketing. This Blog …
Author Archives: harryphan1997
Potential of IoT and Big data for digital marketing
Nowadays IoT technology became very popular so that kind of technology impact many industries also impact consumer behavior. Digital marketing also has a huge impact on IoT technology. Follow the increate of IoT is big data. In the side of marketing, the big data is the huge potential database which very helpful to understand the customer. …
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Mobile marketing
The digital era has brought a massive media consumption shift. Majority of people are spending time on the internet through mobile devices, research conducted in 2018 has revealed that approximately twenty percent of worldwide media consumption is from the use of mobile internet. Singapore has a very high rate of people use mobile phone for internet, …
Strong of word of mouth marketing and how to create that.
Word of mouth (WOM) was know as the most valuable marketing. WOM mean use current customers to promote and recommend brand or product to other people, that effective because people have tend to trust recommendation from people who they know more than paid advertising. That become the challenge for marketer but also the huge chance …
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Effect of changing in internet user behavior
The result from digital influence lab showed up to 85% of Singaporean use smartphone higher than computer and tablet, that is results of the increasing dramatically of technology especially in the handphone industry. Handphone nowadays was become the same as cloth because people almost can not go out without handphone. Since, the handphone now not …
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Trend and chance for social media marketing in Singapore
Singapore nowadays is a country which has a very high internet penetration rate up to 82% while the global rate is 50%. Follow the report of We Are Social was showed, Singapore has 4.4 million active media users that mean about 77% of the population in Singapore use at least one platform social media. All …
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