Nowadays IoT technology became very popular so that kind of technology impact many industries also impact consumer behavior. Digital marketing also has a huge impact on IoT technology.
Follow the increate of IoT is big data. In the side of marketing, the big data is the huge potential database which very helpful to understand the customer. For example, big data can help marketer easier to catch the consumer interest when the product starts, their buying journey until they decide to purchase. The advantage of IoT also the big data can help marketer generate more campaign which is most cloth with consumer or can be personalized for each customer form their data. However, the growth of big data brings the issue form the legal of privacy data.
The market research will be enhanced, that result of advantage of IoT technology. Even data gathering, processing, and analytical are quite complicated but the IoT still help market research for digital marketing become bigger better also easier. The develop of IoT also create a big amount of data which will allow a marketer to improve their processes and reach the target audience in new ways. Moreover, the IoT and cloud technology can give for marketer the real-time data which can help them predict the customer wants or need correction.
In addition, IoT does not only access information that consumer share it public on any platform or any information about their lifestyle. Nowadays IoT device is around people from a coffee maker, air conditional, the smart home system also any wearable device such as apple watch, that kind of device is a part of many people life. In the marketer view, the data about lifestyle is mean they have all information about how, when and why any product or service was used.
Finally, IoT has a huge advantage for marketer also consumer but once again have to mention, IoT has a strong impact on privacy and security. The interesting thing is big data which take data from a customer it is a part to make consumer data is more secure, that is the result of many internet security companies use big data to research the consumer behavior and from that, they improve any software to protect the consumer. However, still have any negative impact of IoT and big data but in my opinion, the value it brings for the consumer also the marketer is heavier than the negative part. How your opinion about ethic to collect personal data in internet space?
Harry Phan.
Harry’s blog 
Thank you spend time on my post. I agree with you IoT is key for the future. However, the privacy it most important problem every marketer always try to solve while use IoT and big data. Many scandals about personal data security such as Facebook sales customer data, that issue have to be solved before IoT and big data become more popular. Not only any data the personal data nowadays is huge asset with every people. From the marketer point of view, I never run any marketing campaign which can affect customer personal data.
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This post help me know more about the advantage of IoT and big data. I am not a marketer but in my opinion, IoT technology its technology of the future, IoT helps many machines can share data to process many things automatically to make human life easier and better. IoT and big data have risk in personal information security but I think this risk just a little issue if compare it with the huge advantage from IoT technology. All risks about personal data privacy will be solved because IoT, big data and the internet are connected, the world that we live today can not work without the internet so the development in IoT is necessary.
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Agree with you about it I also think to have to use customers data in ethical and put the personal privacy at first priority. This creates trust for customers and creates the standard in marketing industries. That help change customer habit to easier to share some information with the customer to improve product or service.
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The big data and IoT it the huge advantage of technology brings to a marketer. Nowadays the marketer is easier to collect customers data which can help them control and marketing in the most effective way. Same as you were mentioned, the ethic in collect and use customers data is sensitive topic while some people think people who collected data can do whatever they want with it. However, in my thinking, all data which collect from the customer have to use carefully and have to use under the law to make sure not violent with any personal data protection rules.
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Same as your opinion, in my point of view the most important of IoT is personal data privacy. Nowadays, the development of technology security make people safer in the Internet space, many laws in many countries were created to protect people information. Even all of that protected people privacy but companies whose collect data or use data have to use under the allowance of people also use data ethically.
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I agree that IOT brings value to our lives. I think there is a big fear among the consumers of how the data is collected and how it is used. They have every right to be afraid and feel that it is an infringement of privacy as such data can reveal a lot of information about an individual. In order to instil trust among the consumers and make them feel comfortable, companies should be transparent on what data is collected and how it is being used. But most importantly, companies should seek permission from consumers to allow the collection of their data.
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