The world that we live in today was dominated by technology, the internet,… Marketing also affected by that trend. Follow that the e-Communication term was created, that term includes any tool which will become the future of marketing industry such as online PR, Online partnership, Viral marketing, Opt-in e-mail, Interactive ads, Search marketing. This Blog will discuss those tool and success example.
1/ Online PR
This kind of tool is mention of brand, company, website, product, service on any other side such as blog, social platform. A very great example of this it campaign of Singapore Airlines to advertise “Singapore Girl” which is become the icon of Singapore Airlines. This campaign use image of the female attendant as the let more people know about Singapore Airlines. This campaign was very success, a lot of travel vlog, travel magazine always mention about “Singapore Girl” and Singapore Airlines.
2/ Online partnershis
The advantage of the internet was created the online partnership which new kind of partnership. The booking.com or agoda.com is an example of it. Both that website it the hotel booking platform, hotel cooperate with them to have the more customer also to marketing because customer nowadays tends to decide based on any review on some platform which they trust. Fee for that kind of cooperate is commission based on revenue. Agoda and Booking.com also run any advertising for a hotel which cooperates with them.
3/ Viral marketing
Viral marketing is term very familiar in the last few years when the popularity of the internet and social network increases. Viral Marketing is that which can generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. Viral marketing brings to marketer the cost efficiency with high reach. Dove which brands very successful in using viral marketing, the campaign is “ Real beauty sketches” which are shown by a short video. In this video, the portrait was drawn a base on stranger description always more beautiful by themselves description. That video sends to all women in the work the message about their real beauty. That has a huge effect on all women around the world that campaign become once of a most successful marketing campaign of Dove also Unilever
4/ Opt-in e-mail
Opt-in e-mail is kind of direct mail marketing but this has the allowance to do it. Hence, this kind of mail marketing has a higher reach, that means also have a better interaction between customer and company. Many brands or company do that kind of e-communication marketing. Such as some clothing brand, car brand or travel agency. They will give to a customer who comes to their website discount or any voucher if customer type in e-mail and allow received e-mail from them.
Harry Phan.
Harry’s blog 
